(Maurizio Crispi) Il 13 marzo 2015 cade il Red Nose Day (RND), un grande evento charity britannico, che è strumento principale per la raccolta fondi dell'Associazione caritatevole "Comic Relief": all'insegna del motto "to raise money in a funny way", fondata nel 1985 da duno sceneggiatore e da un uomo di spettacolo per dare una risposta valida alla devastante carestia in corso in Etiopia in quegli anni.
Come sempre, per questo tipo di iniziative in Gran Bretagna vi è un grande coinvolgimento di massa e in tutti i supermercati sono messi in vendita i grossi nasi rossi da clown e e fermacapelli con delle antenne da coccinella, terminanti con delle gtosse palline rosse.
Inizialmente, vedendo questi materiali in offerta da Sainsbury's io - nella mia ignornza - avevo pensato che si trattasse di accessori carnevaleschi ed invece no: quando sono arrivato a casa e li ho indossati per sorprendere Maureen al suo ritorno a casa dal lavoro, lei mi ha detto che fanno parte dell'evento a partecipazione universale detto "Red Nose Day".
Di conseguenza, sono immediatamente andato a fare la mia piccola ricerca di rito su internet.
E naturalmente ho trovato una quantità incredibile di informazioni.
About Comic Relief (da Wikipedia). Comic Relief is an operating British charity, founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia. The highlight of Comic Relief's appeal is Red Nose Day, a biennial telethon held in March, alternating with sister project Sport Relief. Comic Relief is one of the two high profile telethon events held in the United Kingdom, the other being Children in Need, held annually in November.
Comic Relief was launched live on Noel Edmonds' Late, Late Breakfast Show on BBC1, on Christmas Day 1985 from a refugee camp in Sudan. The idea for Comic Relief came from the charity worker Jane Tewson, who established it as the operating name of Charity Projects, a registered charity in England and Scotland.
The charity states that its aim is to "bring about positive and lasting change in the lives of poor and disadvantaged people, which we believe requires investing in work that addresses people's immediate needs as well as tackling the root causes of poverty and injustice".
One of the fundamental principles behind working at Comic Relief is the "Golden Poundi Princple" where every single donated pound (£) is spent on charitable projects. All operating costs, such as staff salaries, are covered by corporate sponsors, or interest earned on money waiting to be distributed.
Currently, its main supporters are the BBC, BT, Sainsbury's supermarket chain and British Airways. The BBC is responsible for the live television extravaganza on Red Nose Day; BT provides the telephony, and Sainsbury's sells merchandise on behalf of the charity.
The July 2010 accounts for charity registration 326568 show grant payments of £59 million, net assets of £135 million, with an investment portfolio held in a range of managed pooled funds and fixed term deposits. The average full-time staff was 214, with 14 staff paid over £60,000 with remuneration for the year, excluding pensions, for Kevin Cahill, chief executive of £120,410.
In 2002, Comic Relief and BBC Sport teamed up to create Sport Relief, a new initiative, aiming to unite the sporting community and culminate in a night of sport, entertainment and fund-raising on BBC One. Sport Relief is a biennial charity event, and the campaign deliberately alternates years with Red Nose Day, Comic Relief's flagship event. Red Nose Day occurs in odd-numbered years, and Sport Relief in even-numbered years.
In 2009, Comic Relief launched a website calling for a financial transaction tax, the "Robin Hood" tax.
As of the Red Nose Day appeal in 2013, the charity has raised a total of £950 million.
Red Nose Day History. Red Nose Day is the main way in which Comic Relief raises money. The first Red Nose Day (RND) was held on 5 February 1988, when it was launched as a National Day of Comedy, and since then they have been on the second or third Friday in March.
RND 2011 was on 18 March. The concept was created by Wendy Crossman (nee Robinson), the fundraising director of Comic Relief. Red Nose Day is often treated as a semi-holiday: for example, many schools have red-themed non-uniform days (i.e. the pupils have to wear something red as part of their non-uniform attire).
The day culminates in a live telethon event on BBC One, starting in the evening and going through into the early hours of the morning, but other money-raising events take place.
As the name suggests, the day involves the wearing of plastic/foam red noses which are available, in exchange for a donation, from Sainsbury's and Oxfam shops.